We emphasize hard indicators like engineering and sales headcount growth, frequency of API and documentation updates, SOC 2 and ISO attestations, funding disclosures, and real customer stories surfaced via case notes or public posts. These combine with product velocity cues—release notes cadence, incident transparency, and roadmap clarity—to gauge integration feasibility. The outcome is a practical shortlist that maps directly to billable work, not speculative noise.
Urgency blends client pain intensity, procurement friction, integration complexity, and short time‑to‑value. If a startup unlocks regulatory deadlines, cost take‑out, or immediate revenue enablement, it rises. We then score services surface area across discovery workshops, compliance readiness, orchestration builds, data pipelines, and enablement. High urgency plus wide services scope equals a prime candidate for near‑term pilots, lighthouse wins, and credible case development.
Skim categories matching your practice strengths, then match signals to current client priorities. Flag offerings with proven APIs, robust security documentation, and responsive support. Use our cues to shape a thirty‑day proof‑of‑value, with clear exit criteria, success metrics, and stakeholder alignment. Share your field feedback, expand our assessment, and request deeper templates so we can sharpen guidance and accelerate your close rates together.
Monitor ARR growth, net revenue retention, gross margin, burn multiple, and average contract length. Layer product signals like DAU to MAU ratios, error budgets, release frequency, and rollback rates. Security posture matters: SOC 2 status, pen test recency, and privacy request handling. These inputs guide risk ratings, contracting considerations, and whether you propose fixed‑price packages or prefer time‑and‑materials with explicit change management guardrails.
Assess backlog quality, integration surfaces, and partner enablement depth. Look for messy data mapping, brittle webhooks, or partial SDK coverage—each suggests valuable work. RFP mentions, audit deadlines, and expansion pressure indicate urgency. When buyers request artifacts your team already templates, margins improve. Tag opportunities by difficulty, impact, and dependency risks so resourcing aligns with talent, and delivery managers can schedule predictable revenue with minimal overtime.